Pablo Ferreiros


International Speaker, Author, Marketer, Professor & Advisor

Pablo Ferreriros has a PhD in Marketing, an MBA by Fundesem Business School and an International MBA with specialization in Marketing and Communication by HSE, Helsinki School of Economics, Finland. He was certified by Harvard University as "Leaders of learning" and has been a TEDx Speaker and organiser twice. He is currently dedicated to his passion for education and training, giving lectures and classes in different universities and business schools in Spain, Latin America and Europe, along with marketing consulting. He has lectured in the fashion and retail master's degree supported by the Inditex group, the Industrial Organization School (EOI), the IEDE (European Institute of Design) and the Federation of Entrepreneurs FEDA. He is a professor at Fundesem Business School, Deusto Business School, Universidad Politécnica de Valencia, Nottingham Business School (UK) and teaches and lectures in different Communication, Marketing, Fashion and Business Management Masters.

Finola Kerrigan


Reader in Marketing and Consumption, Department of marketing, University of Birmingham

Finola Kerrigan joined the Business School from King’s College London in September 2013. Finola's research is in the field of marketing, specifically marketing within the arts and cultural industries. To date this research has focused on production and consumption issues in film and the visual arts, topics related to social media and branding. She is associate editor of the Journal of Marketing Management and on the editorial board of the Journal of Macromarketing, Art and the Market and Marketing Intelligence and Planning. Finola’s research has been published in a range of International Journals and she is the author of Film Marketing, Elsevier (2010) and editor of Arts Marketing, Elsevier (2004), Rethinking Arts Marketing, Routledge (2010) and Legends in Marketing- Morris Holbrook, Volume 4: Esthetics and Tastes, Part 1 (2015).