November 14th - 15th, 2024
9th Emerging Trends in Marketing and Management International Conference .
Organized and hosted by: The Marketing School, The Bucharest University of Economic Studies, Bucharest, Romania
ETIMM Conference aims to create a friendly and approachable environment, where all the participants (including senior worldwide scholars, faculty members, PhD students, researchers, and business practitioners) are guiding and mentoring each other, bringing value with every presentation and every interaction.
The 9th Emerging Trends in Marketing and Management International Conference will take place on November 14th - 15th 2024, at the Bucharest University of Economic Studies, Romania.
To create the perfect environment for scientific discussion, networking and innovation, ETIMM conference creates for you a unique blend of academic, business, and cultural experiences, which will offer any participant a one-of-a-kind marketing and management memory.
Keynote speaker
Dr. Anca C. Yallop - Unlocking Competitive Advantage and Customer Value: Partnership Strategies within Service Ecosystems
Dr Anca C. Yallop is Senior Lecturer (Above the Bar) in Strategy in the Department of Marketing and International Business at the AUT Business School, Auckland University of Technology, New Zealand. She is also an Associate Editor of the International Journal of Market Research (UK), and Certified Member of the Market Research Society (UK). Dr. Yallop holds a PhD in Marketing from West University of Timisoara, Romania and a second PhD in Marketing Research Ethics from AUT, New Zealand.
She specialises in insight management, data ethics, and business strategy. Her interdisciplinary research programme focuses on the ethics of emerging technologies, the strategic use of data, and the development of responsible strategies across diverse business contexts, industries, and sectors. Within this research platform, Dr. Yallop has conducted both conceptual and empirical studies to enhance understanding of data ethics, ethical decision-making, and the role of organisations in creating ethical and sustainable social, environmental, and economic value. Her work particularly emphasises the formulation of responsible strategies and the ethical management of data.
Her research appeared in leading journals, including the International Journal of Market Research; Journal of Consumer Marketing; Leisure Studies; Journal of Information, Communication and Ethics in Society; Online Information Review; World Leisure Journal; International Journal of Culture, Tourism and Hospitality Research. Dr. Yallop is also the recipient of the 2020 Emerald Literati Outstanding Paper Award and the 2020 Reviewer of the Year Award for the International Journal of Market Research.
Important Dates .
Abstract Submission not later than October 31st, 2024
Full Paper Submission not later than November 30th, 2024
Abstract Acceptance Notification not later than November 5th, 2024
Conference Registration – Early-Bird* September 1st – October 13th, 2024
Conference Registration – Regular* October 14th – November 6th, 2024
Conference Days November 14th – 15th, 2024
*Should the paper not be accepted, the author’s conference fee payment will be refunded. However, after November 6th, 2024 any cancellation will be non-refundable.
One of Romania’s centennial universities, established by Royal Decree on April 6, 1913. It is the leader in the field of Romanian business and public administration studies.
The Bucharest University of Economic Studies .
Our higher-education institution is also a research-intensive university, institutionally accredited by the Romanian Agency for Quality Assurance in Higher Education, a status also confirmed by U‐Multirank.
As an important part of the Bucharest University of Economic Studies, the Marketing School is the leader of its field in Romania, ranked A class by the Ministry of Education. The Marketing School was also evaluated by the European Universities Association, as well as included in the U-Multirank classification.
Partners .
