The nineth edition of Emerging Trends in Marketing and Management conference took place in a virtual setup between November 14th – 15th, 2024 and brought together practitioners and scholars from a wide range of disciplines and sectors from 3 countries – Greece, Poland, Romania.
The keynote speaker of this edition was Dr. Anca C. Yallop – Senior Lecturer (Above the Bar) in Strategy in the Department of Marketing and International Business at the AUT Business School, Auckland University of Technology, New Zealand. She is also an Associate Editor of the International Journal of Market Research (UK), and Certified Member of the Market Research Society (UK): Unlocking Competitive Advantage and Customer Value: Partnership Strategies withing Service Ecosystems
The 2024 ETIMM awards’ winners were…
The Best Doctoral Paper Award goes to both paper ID 108 – ‘Adapting to a New Digital Landscape: The Role of AI in Consumer Decision-Making’ by Anca-Luiza Hoțoi and paper ID 110 – ‘Egocentrism Among Generation Z: The Influence on Sustainable Behaviour’ by Brîndușa Mariana Bejan.
The Best Paper Award award goes to paper ID 111 – ‘Validating a Proposed Model on the Factors that Influence Consumers’ Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets’ by George Spais and Athanasios Karagioumlezis.
The eighth edition of Emerging Trends in Marketing and Management conference took place in Bucharest, Romania between June 9th – 10th, 2023 and brought together practitioners and scholars from a wide range of disciplines and sectors from 5 countries around the world – Botswana, Canada, Iran, Romania, United States of America.
The keynote speaker of this edition was Alan Shaw – Chair of the Retail Institute Special Interest Research Group at Leeds Beckett University: How the Metaverse and blockchains will change marketing
The 2023 ETIMM awards’ winners were…
The Best Doctoral Paper Award goes to both paper ID 68 – ‘An Assessment of Customer Perceptions Towards Product Packaging Design Changes’ by Douglas Chiguvi and Thuso Sepepe and paper ID 69 – ‘Using the Right Content on Social Media to Enhance Consumer Engagement’ by Cristina Radu, Mihaela Constantinescu and Alexandru Ion Olteanu.
The Best Paper Award award goes to paper ID 62 – ‘Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools’ by Pingjun Jiang.
The seventh edition of Emerging Trends in Marketing and Management conference took place in Bucharest, Romania between June 30th – July 1st, 2022 and brought together practitioners and scholars from a wide range of disciplines and sectors from 8 countries around the world – Cameroon, Canada, Germany, Hungary, India, Jamaica, Romania, United States of America.
The keynote speakers of this edition were:
- Tammo H.A. Bijmolt – Professor of Marketing Research at the Department of Marketing, and chairman of the department, University of Groningen, The Netherlands, and President of the Executive Committee of EMAC (European Marketing Academy): The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
- Maciej Mitrega – Professor at the University of Economics in Katowice: Teamworking for publications in worldwide marketing journals
The 2022 ETIMM awards’ winners were…
The Best Student Paper Award goes to both paper ID 27 – ‘Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs’ by Ionuț-Robert Alexandru (co-authored by Mihaela Constantinescu).
The Best Paper Award award goes to paper ID 15 – ‘Consumer Perspectives on Fairtrade Prices’ by Monica M. Popa Sârghie & John Pracejus.
The sixth edition of Emerging Trends in Marketing and Management conference took place in a 100% virtual format between 1st and 2nd of July 2021 and brought together practitioners and scholars from a wide range of disciplines and sectors from 13 countries around the world – Austria, Brunei Cameroon, Canada, Finland, France, Germany, Nigeria, Poland, Romania, Russia, Slovakia, Turkey.
The 2021 ETIMM awards’ winners were…
The Best Doctoral Paper Award goes to both paper ID 43 – ‘Design Thinking for Strategizing? – A Critical Literature Review’ by Sandro Graf.
The Best Paper Award award goes to paper ID 34 – ‘Online Touchpoints Matter! – An Empirical Analysis of Consumer-Brand Relationships in Retail Settings’ by Janina SÜRKEN, Sören SUNDERMANN.
The fifth edition held in Bucharest, Romania in June 25th-27th, 2020 brought together practitioners and scholars from a wide range of disciplines and sectors from 17 countries around the world – Brazil, Bulgaria, Canada, Finland, Germany, Hong Kong, India, Lithuania, Mexico, Morocco, Peru, Portugal, Romania, Russia, South Africa, United Kingdom and United States.
The 2020 ETIMM awards’ winners were…
The Best Doctoral Paper Award goes to both paper ID 40 – ‘The role of entrepreneurial ecosystems in the healthcare start-ups’ internationalization’ by Abdollah Mohammadparast Tabas.
The Best Paper Award award goes to paper ID 35 – ‘Netnography and a summative content analysis approach to market research.’ by Alan Shaw.
The fourth edition held in Bucharest, Romania in September 26th-28th, 2019 brought together practitioners and scholars from a wide range of disciplines and sectors from 15 countries around the world – Bulgaria, Croatia, Denmark, France, Germany, India, Malaysia, Moldova, Netherlands, Poland, Romania, Serbia, Spain, United Kingdom and United States.
The 2019 ETIMM awards’ winners were…
The Best Paper Award award goes to paper – ‘States of mood transferred through OCR in social commerce: A neuromarketing experiment’ by Herrando, C., Jiménez, J., Martín, M.J., Constantinides, E., van t’ Klooster, J.W., Slijkhuis, P.J.H.
The third edition held in Bucharest, Romania in September 27th-29th, 2018 brought together practitioners and scholars from a wide range of disciplines and sectors from 24 countries around the world – Albania, Brazil, Bulgaria, Canada, Chile, Egypt, Finland, France, Germany, Hungary, India, Indonesia, Italy, Netherlands, Nigeria, Pakistan, Poland, Romania, Russia, Serbia, Spain, Turkey, United Arab Emirates and United Kingdom.
The second edition held in Bucharest, Romania in September 28th-30th, 2017 brought together practitioners and scholars from a wide range of disciplines and sectors from 27 countries around the world – Australia, Bulgaria, Canada, Croatia, Egypt, France, Germany, Hungary, Indonesia, Ireland, Italy, Japan, Kazakhstan, Malaysia, Netherlands, Pakistan, Peru, Portugal, Romania, Russia, Saudi Arabia, Serbia, South Africa, Spain, Thailand, United Kingdom, United States.
The first edition held in Bucharest, Romania in September 22nd-24th, 2016 brought together practitioners and scholars from a wide range of disciplines and sectors from 29 countries around the world – Albania, Austria, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Denmark, Finland, France, Germany, Hungary, Iran, Israel, Italy, Lithuania, Malaysia, Netherlands, Norway, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Tunisia, Turkey, United Kingdom and Yemen.