Professor of Marketing Research at the Department of Marketing, and chairman of the department, University of Groningen, The Netherlands. He is associate editor of the International Journal of Research in Marketing and member of the editorial board of Journal of Marketing, Journal of Retailing, and International Journal of Electronic Commerce. Tammo Bijmolt is the president of EMAC  (European Marketing Academy) and lectures in the EDEN programs of EIASM and the ProDok series of the VHB in Germany.